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#1
16-06-2016, 07:50 PM
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Chitchat Orchard Road Using Wechat to Attract PRC
An honorable member of the Coffee Shop Has Just Posted the Following:
Orchard Road turns to WeChat to drive sales A post on Chinese social media platform WeChat touts Orchard Road as a prime spot for a selfie, with its backdrop of high street brands and clean surroundings. Another post raves about the value of the dishes at seafood restaurant chain Fish & Co, where appetisers cost between $3.90 and $11.90. The Orchard Road Business Association (Orba) set up the WeChat account two months ago to promote the shopping street directly to consumers in China. "In China, without a WeChat account, it's impossible to communicate with the consumers," said Mr Steven Goh, Orba's executive director. Like many businesses in Singapore, Orba is looking to the Chinese to provide a boost to the flagging retail and tourism sectors. Click here to view the whole thread at www.sammyboy.com. 
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